The logo for Square is changing. The app has been around for more than a decade, and in that time, it’s steadily evolved from a simple payments company into a modern technology and services company.
Now, the company is going through a transformation of its own. After over a decade of running the company, the founders are looking to hand the reins to a new generation of leaders. The company is also overhauling its logo to signify the new direction.
The new logo will be a modern take on the square logo that the company first started using in the late 1990s. It will also take into consideration the needs of different groups of consumers.
To help guide you through the process of creating the new Square logo, read on. You can also read our article on the best logo programs to use.
What is a Square Logo?
A square logo consists of the letter “S” emblazoned on a square background. The logo is usually rectangular and is almost always white on a black background. Square logos are not only eye-catching, but they also convey a message. They are recognizable and easy to understand.
The word “SQ” is often used in place of the letter “S”, to indicate whether the logo should be used with or without the word “Square”.
Not all square logos have the word “SQ” in them. If you’re unsure whether or not a logo is square-shaped, check out our list of logos that are not square.
How to Create a Square Logo
The process of designing a square logo is essentially the same as designing a rectangle logo, with a few key differences. First, while a rectangle logo can be designed to incorporate a slogan, a square logo requires a different approach. You’ll need to think about the design of the logo in terms of the shape of the box it comes in.
Rectangular logos are meant to be used on a rectangular or square wall or brochure. You’ll notice that most square logos are rectangular.
If you want your logo to be used on a square or rectangular device such as a sign, tablet, or computer, you’ll want to keep that in mind when designing the logo.
Some examples of square logos include the Apple logo, the Samsung Galaxy logo, and the Google logo. If you want your logo to be used on a square or rectangular device, consider keeping that in mind too.
Square Logo Guide
First things first, you’ll need to decide on a logo style. There are many different logo styles that you can choose from, and there’s no one-fits-all approach.
Depending on the direction your business is heading in, you may want to consider a new logo style each year. New logo designs are generally introduced in May and can be used for one year.
When you’re finished with your new logo, it’s time to design a square.
Rectangular logos typically have one major difference from square logos: the use of a “1” in the middle.
A “1” in the middle of a logo is supposed to represent a power source, such as “1s” for electricity, “1s” for gasoline, and so on.
If you want your logo to be used on a square or rectangular device such as a sign, tablet, or computer, you’ll want to keep that in mind when designing the logo.
Create a New Square Logo
Once you’ve selected your logo style and created a logo, it’s time to get to work on the square logo.
You can start by looking at existing square logos and using them as a guide. Look for logos with a similar shape and design to yours, and see if there are any Square-shaped elements in them. If you find any, simply copy and paste those elements into your logo design.
Once you’ve got some elements to copy and paste, it’s time to create a new square logo.
Go to the logo section of your website, and create a new file called “logo.png”. Then, save the file on your computer, and open it in a graphics program.
Next, find the square “S” in the logo, and replace it with the “1” in your logo design. If you replace the “S” with a “1”, you’ll notice that your logo now has a square shape.
Use the Square Logo
The square logo is beautiful, and it also helps businesses get their product or service to customers more quickly. Using the square logo, a company can target unique populations through advertising, and also encourage social media engagement.
If you’ve used a square logo before, you’ll notice that it’s easy to use. You just need to open the app and click on “square” in the bottom-left corner to launch the square logo generator.
You can create a new logo, edit an existing one, or combine both to create something entirely new.
Bottom Line
The square logo is an iconic image that has been used by many companies over the years. When the logo is changed, it usually involves some major changes to the company.
For example, Apple changed its logo to include an “S” in the middle of a circle in 2014, in honor of its 25th anniversary.
Some companies also celebrate other special occasions by changing their logos, like Wells Fargo’s anniversary in 2018, which saw the company drop the W from its logo in its honor.
The square logo also changes with the company and is indicative of this. Today, it’s more than likely associated with digital payments, but back in the early 2000s, it was associated with credit cards.