Today, almost everyone has a digital presence. Social media channels like Facebook and Twitter have made it easier than ever for small businesses to connect with potential customers and grow their customer base. On top of that, companies are integrating digital channels into their existing marketing strategies in ways that are both effective and inexpensive.
If you are looking to increase the effectiveness of your marketing, then you should check out Pinterest. The main reason why so many businesses ignore this social media platform is that it is very easy to get trapped in its buzz-driven world of busy graphics and “pin it” limitations.
What is Pinterest?
Pinterest is a social media platform that allows users to “pin” images and videos to their boards. Board content can be written or photography, videos, or gifs – the only restrictions are that it cannot be copyrighted and it can’t be longer than 3 MB.
Board content can be replaced with a click of a button and is free to use.
Why is Pinterest Important for Marketing?
Pins are high-value links. You can purchase Pins for as little as $0.001 and you can then use them for as long as you like. What’s more, it is unlikely that a business will ever remove Pinterest boards from the web. This provides a great opportunity for businesses to use Pinterest as a marketing tool.
How to Incorporate Pinterest into Your Digital Strategy
Here are a few tips for incorporating Pinterest into your digital strategy:
Focus on Liking – The main reason why we like things is to get more of them in our lives. If you have a board with Pinterest-related photos and videos, then you have an instant social media campaign.
Engage Your Target Audience – Pins are visual advertisements and are quick and easy to remember. By targeting your audience and repaying their interest, you can increase the likelihood that they will click on your Pinterest boards and follow you.
Picking the Right Posts for Your Platform
When it comes to choosing the right posts for your Pinterest boards, it is important to pick the right ones. It is best to avoid using Pinterest-related keywords and phrases on your boards. Doing so will make it much more difficult for other users to find your boards and link to them. Instead, focus on using words and phrases that are relatable to your product and brand.
You can use the “disadvantages” section of your product page to help you with this. If a reader is unable to understand your product or services without looking up the details, then you are likely to lose them.
How to Incorporate Pinterest into Your Digital Strategy
If you are interested in increasing the effectiveness of your marketing, then you should check out Pinterest. The main reason why so many businesses ignore this social media platform is that it is very easy to get trapped in its buzz-driven world of busy graphics and “pin it” limitations.
How to Use Pinterest to Increase Brand Awareness
Brand awareness is one of the most important factors in marketing today. This can be done in several ways, but one of the most effective ones is through social media. One great way to increase brand awareness through social media is to use Pinterest.
How to Use Pinterest to Build Customer Relationships
By now, you have probably realized that building customer relationships is a crucial factor in having a successful business. Using social media channels, of course, is a must, but it’s not the only way to go. Creating relationships with your customers is always beneficial, and it’s even better when you can do it through social media.
How to Use Pinterest to Increase Brand Awareness
The first thing that you should do if you want to increase the effectiveness of your marketing is to research your competition. What are their brand awareness and reach rates? How do they compare to you? By considering these metrics, you will be able to create a brand awareness campaign that is specific to your industry and designed to boost your market share.
How to Use Pinterest to Build Customer Relationships
After you have developed a relationship with your customers, the next thing that you should do is to look for ways to build customer loyalty. By supporting your customers on social media and by email, you can increase their current loyalty and build a future business relationships.
The pictures will be featured on a new Pinterest account that you will set up for them.
Conclusion
Before you start posting Pinterest board content, it is best to familiarize yourself with the platform. By using these tips, you will be able to incorporate Pinterest into your digital strategy with ease.